
Our principles
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Always organic
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Food with a short list of ingredients
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Nothing unnecessary: no added salt, no artificial colours or flavours, and no palm oil
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Setting the standard in what good food for children should be by increasing positive nutrition and reducing saturated fat, salt & sugar

Our key priorities
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All packaging is optimised to enable recycling at local stores or kerbside and further improvements on packaging materials and reductions.
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Continuously benchmarking and driving improvements in our foods to ensure that we are meeting the needs of today's little ones.