Making great food
We want to give children the best start in life and believe that everybody, no matter how young, deserves to eat well.
No Junk & that's a promise
Our No Junk Promise is our stamp of reassurance that you’ll always find on all our foods.
It’s not a legal or food industry requirement. Instead it’s a challenging set of rules we have created that sits at the heart of our mission to make things better in food for children.
To achieve the best for children we're tough on ourselves and we demand this from others. Why? Because quite simply, we love making things better.
We promise to only use organic ingredients. Only organic food can offer the assurance to have the lowest levels possible of harmful pesticides. Organic farming also means high standards of animal welfare and protects the environment too.
We promise to only use recognisable ingredients that serve a purpose. That means absolutely no unnecessary additives and you can check as the labelling on our foods is always clear, open and honest.
We promise to set the best standard in what good food for children should be. As part of our promise we continue to campaign for the food industry to remove the ‘junk’ from all children’s food.
Our food philosophy
When we make our foods, we think about little one’s growing up to be healthy, independent food explorers, and what they will need every step of the way to learn about good food and enjoy each new food adventure.
All our foods are made with real ingredients so food tastes just as it should, and everything we make meets strict regulations to ensure it’s safe for little ones to enjoy.
We also set our own standards based on our experience in children’s nutrition, from what goes in the food, to the portion sizes we recommend, so everything is just right for little ones as they grow and develop.