Our views on food
Organix was founded in 1992 to do something different and important.
We have strong opinions about what makes for good food and believe food companies should only sell foods for children that are nutritionally sound, and never harmful.
That's why we've spent every day making sure that we're setting standards for others to follow and giving families the information they need to make good choices about what to buy and eat.
How safe is the food we eat?
The food industry is regulated to ensure that food is legally safe for us to eat so there's no immediate cause for concern. However, we don't just eat in the moment, we eat every day, many times a day, and make choices every time that will impact our health and that of our families.
The lack of governance over the longer term impact of the food we eat is something we are concerned about and want to see change.
What's in our food?
In our busy lives it's often tricky to be sure quite what we're eating. We've got serious concerns about some of the foods on sale that contain unnecessary, or poor quality ingredients that none of us want to eat.
The companies who make them use clever tricks to hide it from us, or disguise what they're doing, all within the law.
There can be lots of different ingredients in the foods available for us to buy.
It's important to ask the question, "What's this for and do I want to eat it?"
Check the ingredients list.
Watch out for things you don't recognise, know what they're for (we're not saying all additives have no purpose), or have lots of ingredients with no indication of how much is in there.
If it's not telling you everything you need to know choose something else that does.
Quality or quantity?
There are often some strange things in the food we buy.
So much added sugar in a ready made tomato pasta sauce that it's classed as an "occasional treat". Why?
Quality or quantity?
A tasty tomato sauce should be sweet enough. Is the sugar hiding the lack of tomatoes and their poor quality?
Should a ready to eat snack pack of fruit still need washing to get rid of pesticide residue?
Is this a price we want to pay for convenience?
Are we really buying this?
We know there's no such thing as a free lunch and the same often applies when it comes to our food. When its shouting at us loudly about one thing but carefully not mentioning other things we might want to know, when we make our choices about what to buy and eat.
Natural, low fat, low sugar… we could go on.
Front of pack claims can have a real impact on what we buy but be careful, it's not all what it seems.
We need to delve a little deeper.
If a food that's high in fat in its raw state claims low fat, how is that possible?
Is a strawberry yogurt really "natural" if it has flavourings and colourings?
Do you want to eat a fruit snack full of artificial sweeteners to make it "low sugar"?
There are lots of labels on a pack but the most important are the ingredients and nutrition on the back of the pack.
Often without a calculator, are we sure we know what we're eating? There's got to be a simpler way.
What's a portion if it's not the whole pack?
Sodium is salt and sugar is sugar but is it added or from the ingredients.
How useful is it to know the RDA of our cereal if its based on an adult woman and not the little one who's eating it?