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Why OrganicWhy Organic

The best quality food helps support your baby's health, development and well being.  That's why we only use natural, organic ingredients...

Better for your babyBetter for your baby

You want your baby to get the best start in life. You want to give them food that is as healthy as possible. Food that supports their development. You want to cultivate a taste for healthy food that stays with them for life.

We believe organic food does this.

Organic food will limit your babies’ exposure to harmful pesticides as organic farming steers clear of artificial pesticides.

Organic food also avoids many of the artificial additives you just know you do not want to give your baby, making organic the most reassuring food for you and your baby.

  Lucas
    
Better for everyoneBetter for everyone

 

 

Organic food isn't just better for babies - it's better for the environment too.

Organic farming safeguards animals and crops, encourages biodiversity and avoids adding fertilisers and pesticides into ecosystems - meaning food is grown in as natural a way as possible.

To make sure we're getting the very best organic ingredients, we work with the UK's foremost organic farming body,  The Soil Association.  All our ingredients come from suppliers who follow strict Soil Association guidelines - that's why you'll see Soil Association logos on all our foods.

For more on organic farming, watch this video or visit the Soil Association website.

How we get the bestHow we get the best

We've got a dedicated team working round the clock to source the right ingredients, from the right places, at the right times.  This helps us minimise our impact on the environment, and ensures we use ingredients that are grown in the right climate and condititions.

This means that we get the best quality organic ingredients - for food that's better for your baby and for the environment.

  
          
   

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